Wrong End of the Telescope

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Feb 10

DC Releases Nielsen survey numbers; few new readers, female readership declines




The results of the Nielsen Survey that DC did post reboot are in and the results are depressing. In an article on ICv2, DC’s Executive Vice President of Sales, Marketing and Business Development John Rood outlined the results.

  • Remember the idea of bringing in new readers? The survey found that new readers comprised just 5% of the survey.
  • Female readers, which comprised about 8% of the readership in the last benchmark’s available from two decades ago, consisted of 7% of the survey. AHEM. Double AHEM. 
  • The number of readers 13-18, generally considered the age where you need to get new consumers, was 2%

This was the biggest marketing push in the history of DC Comics. They rebooted books, redesigned costumes, bought advertising, gave co-op funds, and blanked the media with news of Lois and Clark’s divorce and Barbara Gordon’s return to the tights. And for what? The Source summed it up nicely:

The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.

To quote the Talking Heads, “Same as it ever was.”

I’m going to be an asshole and say: good. Just desserts, fuckers.

Well done, D.C. Well done.

  1. 9brag reblogged this from dcwomenkickingass
  2. skeptictanks reblogged this from homoerotics and added:
    Longing for the day when “advertisements” for new readers appear in ELLE magazine or Cosmo or some shit, instead of...
  3. shelsee-spazzed reblogged this from itmeansroyalty
  4. itmeansroyalty reblogged this from dcwomenkickingass
  5. sasuhiroki reblogged this from deliriousyeti
  6. deliriousyeti reblogged this from thevelosarahptor
  7. pluckyredhead reblogged this from dcwomenkickingass and added:
    really sad thing? They’re going...take this as “proof” that “women
  8. needacupoftea reblogged this from dcwomenkickingass
  9. selkie-heart reblogged this from irrumatrix and added:
  10. irrumatrix reblogged this from dcwomenkickingass and added:
    If this is surprising...anyone, I will genuinely be shocked. My pull list has been rapidly...
  11. linneakou reblogged this from captainwondyful
  12. pastelkhaleesi reblogged this from gunslinger
  13. riceflavor reblogged this from dcwomenkickingass and added:
    Here’s a surprise...no one: Doubling down to appeal to fanboys brings
  14. joepublic reblogged this from sleepingintheflowers
  15. diaryofacomicbookgoddess reblogged this from gailsimone and added:
    I haven’t also seen the methodology used, nor am I trying to question the ethics of those who designed the survey...
  16. ranuel reblogged this from dcwomenkickingass
  17. bethwithfeels reblogged this from dcwomenkickingass and added:
    I understand where the questions about the validity of this survey are coming from - the truth is we don’t know the...
  18. selume-proferre reblogged this from homoerotics
  19. robinfan reblogged this from comiccombatant
  20. lacesplace reblogged this from dcwomenkickingass
  21. darkpuck reblogged this from beckyh2112
  22. beckyh2112 reblogged this from sentientcitizen
  23. followmyv0ice reblogged this from elementalsight and added:
    I haven’t even purchased any old trades since the relaunch out of protest of the dumb shit they’re pulling, let alone...
  24. helltothenaw reblogged this from gokaigato and added:
    Hah. And once again, HAH.
  25. elementalsight reblogged this from angerliz
  26. bronwen reblogged this from gailsimone and added:
    And yet, DC Comics lost me with this reboot.
  27. superherodraw reblogged this from dcwomenkickingass
  28. sentientcitizen reblogged this from lucyzephyr and added:
    Well done, D.C. Well done.
  29. 43000milescloser reblogged this from dcwomenkickingass
  30. thewombatslair reblogged this from dcwomenkickingass and added:
    Not even a little bit surprised.